As the art director of this collaborative project with media communication students, I guided the creative vision, while they brought their photography skills to the forefront. Together, we crafted a visually striking collection that seamlessly blended artistic expression with effective communication. It was a dynamic partnership that showcased the power of merging art and media communication to tell compelling stories through visual narratives.
About Mini Brands
Mini Brands is a popular toy brand launched in 2019 that specializes in creating miniature collectible toys modeled after real-life grocery and household products, and it is one of the brands of a toy company named Zuru. These toys are often sold in blind packaging, where the contents are a surprise until opened. Mini Brands has gained popularity for its attention to detail in replicating well-known brands and products on a small scale. They sell miniature versions of brands like Heinz, Campbell’s, Spam, and many more. They also have other categories aside from brands like mini toy versions of famous characters like Hello Kitty etc, and mini foods.
Our strategy is to excite the target audience with the idea of bringing back the joy of their childhood even as adults. Treasure hunt is the theme of the campaign where it depicts exploration.
I’m so lucky to have worked with cooperative, supportive, and talented partners. From brainstorming the overall concept, and photo shoot to final editing, everyone was proactive and responsible, making our project go smoothly. It was a really unforgettable and precious experience for me!